George Foreman

By: Errol I. Mars
Company: George Foreman Productions, Inc. Position: President Industry: Product Endorsements, Licensing Country: United States

Foreman is a professional boxer turned businessman. He is famous for the George Foreman Grill which has earned him close to $200 million. He is one of the strongest brand in product endorsements. The George Foreman Grill's manufacturer, Salton Inc. has sold 55 million grills since launching the product in 1995. The George Foreman Signature Collection, his clothing line, has been flying off the racks since its launch in March 2004. He recently launched a line of cleaning solutions called George Foreman's Knock-Out.

Foreman fought Muhammad Ali in the famous "Rumble in the Jungle" in 1974. He won the gold medal in heavyweight boxing at the 1968 Olympic Games. He became heavyweight champion of the world in 1973 by defeating Joe Frazier, and regaining the title in 1994 from Michael Moore at the age of 45.


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